It looks at a process from end to end, whether that be a manufacturing process, or a people-driven process, like a hospital.

Rather than proposing a building to a client who in turn decides if they (a) like the idea and (b) can afford it, Design to Value first asks What is it that you need?What are you trying to achieve?

That of course could end up being a building.In this framework, the brief becomes a much more malleable concept.It’s a starting point.

It’s a way in which a client can express their perceived need.Given that the brief charts the course for the remainder of the project it is critical that it is a well-articulated leading document.

An architect’s inability to spend time developing the brief – and in many cases being cast as simply ‘another consultant’ rather than an enabler and driver of a process – means that the most critical part of a project might simply follow the flow of least resistance.

Significantly, depending on the project, the sequencing of the steps will vary.As such, this kind of broad, architectural master planning will not be done subjectively, by people, but rather will occur as a result of millions of iterations of potential placements.

These placements will be optimised to create the best possible solutions for all of our major functions: education, commercial spaces, residential, and industry.This type of optimisation will happen simultaneously and in conjunction with the same process being applied to the supporting infrastructure; road, rail, hyperloops, power and water, and other transport and utilities..

Platform Design for better individual assets.We sometimes hear people express concern that Modern Methods of Construction will be the death of good design.